While investigating privacy, I read a fantastic book by Daniel Solove called The Future of Reputation: Gossip, Rumor and Privacy on the Internet. Daniel is a professor of law at the George Washington University Law School who has written extensively about privacy.
Yesterday, I found this video lecture given by him at Google. Check it out! It covers a lot of things that are in the book.
I’ll just say, it’s a little bit sad to see such few people in the audience. Also, the questions from Google employees are very defensive. In my opinion, Daniel is right to say that people should have more control over Google results about themselves, specially if those results are slanderous.